![]() ![]() That was the moment of fashion minimalism, with Jil Sander and Calvin Klein. The moment in the world was the gospel of Faith Popcorn ‘cocooning,’ where you sat in your cozy home and watched Friends on your white shabby chic sofa. “The ostentation of the ’80s was gone, the stock market crashed and we went to the Gulf War. “Tom Ford really did bring sex back,” Scully says. ![]() James Scully, who handled casting for Ford’s Gucci from day one (though did not cast this campaign), agrees. (Testino, it should be noted, has been accused by 13 male assistants and models of “sexual advances that in some cases included groping and masturbation” dating back to the mid-1990s, according to a New York Times investigation from January.) When I started doing Gucci with Tom Ford, he pushed me to new heights…Before we were restricted because of the concerns around the world: you can't have nudity in some countries a man cannot be touching a woman. Writing in the Independent in 2008, Testino said that in the ’90s, “Advertising campaigns became more exciting than editorial. ![]() According to the Guardian, Gucci said the ad was “intended to be the ultimate ironic pun for a sexy brand in a logo-led age,” calling it “playful” and noting its subversion of traditional sexual roles: a man on his knees before a woman. ![]()
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